Technology is our friend: About
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Hi, my name is Evangelos Papathanassiou and I live in Berlin, Germany. I have helped companies to understand new business mechanics and adapt to a more-and-more digitized world for over a decade. Apart from particular projects, here are the three main things you will always find in my work: I embrace change, have the guts to say things the way they are and always consider technology our friend. My services include:

- Digital Strategy Consulting
- Digital Transformation
- Innovation Development
- Social Media Strategy 
- E-Marketing & E-CRM

I am also a founder/owner and managing partner of Mataracan, a consultancy specialized on digital aspects of sports marketing/CRM and sports sponsoring. Besides, I give CRM lectures at MHMK University in Berlin.

More about my background on
LinkedIn or find me on
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Clients I worked for include, among others:

Anschutz Entertainment Group, Adidas, Arvato, AWD, Bertelsmann, BMW, Bosch, Camel, Chrysler, Condé Nast, Credit Suisse,, Deutsche Post/DHL, Deutsche Sporthilfe, Deutsche Telekom AG, E.ON, ebay, ENBW, ERGO Versicherungsgruppe, FC Bayern München, Holtzbrinck, HypoVereinsbank, Loewe, Microsoft, Mild Seven, Opel, Otto Versand, ProSiebenSat1 Media AG, Red Bull, Reemstma (West, R1, Peter Stuyvesant), Salem, Skoda, Sony Europe, Swarovski, Swatch, Toshiba Europe, UEFA, Viag Interkom (today O2), Volkswagen, Wella,, Winston, Yellostrom … and many others.

I studied Science of Communication, Psychology and Marketing in Essen and graduated as a Magister Artium. My professional career started at U5 GmbH advertising agency, where I quickly became responsible for several international BMW accounts, among others BMW Middle East and BMW Motorcycles (global). In the late 90's, I joined Internet agency I-D Media AG, starting as New Business Director, and soon thereafter was appointed to lead I-D Media's web business with sites like and - user-to-user-communication-platforms in a pre web 2.0-era. During this time, I also was in charge of developing a "Social-CRM"-Software in cooperation with IBM, well ahead of its time. Additionally, I led I-D Media's strategy consulting. In 2005, I joined long-time client Deutsche Telekom/T-Com as Head of Innovation Strategy. Since 2007 I am self employed with "Technology is our friend", since 2010 additionally a co-founder/owner of Mataracan.