Technology is our friend: November 2015
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November 12, 2015

"The target group" of 14-49 on TV

I receive a daily email with German TV ratings every morning (newsletter and all screenshots are from meedia). The ratings show "market share" and overall audience. To get the "advertising relevant" target group of 14 to 49 yo, you have to go to the website and dig a little deeper. Seeing these numbers every day, besides getting the feeling that the overall audience has been decreasing very slowly, but steadily over the last decade, the impression grew that a) 14-49 year olds (what an oddly big target group) don't watch a lot of TV anymore and b) they watch different things from "the overall audience".
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