Technology is our friend: June 2015
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June 15, 2015

8 Steps to Retargeting Hell

I find myself avoiding sites like Zalando because that retargeting stuff gets out of hand. It often serves the most useless, low relevance ads ever.
click to read .-)

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June 1, 2015

First Look: Tinder Advertising

Tinder and its radically easy UI have shaken up the industry. Hardly any meeting or slide deck where Tinder is not mentioned for breaking into an existing, saturated market by fully leveraging mobile and social (it only works with a Facebook login, you can add Instagram to your profile), The desktop site is nothing but an advertisement to download the app and the place where blog, support and contact are stored.

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