Technology is our friend: March 2015
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March 12, 2015

Theory: Why the Apple Watch may be evidence that we will see Apple Car

[quicker read of this post in my microblog]

I have speculated before about the impact of the Apple Watch on the Swiss luxury watch market (here, and a German post about luxury here). Little did I know. Like many others, I did not expect that Apple would define a price range with a  +16k USD price spread. Unlike normal technology pricing, the range is not defined by ability, processor, apps, functions, hardware specs, but by material alone. This is a completely new logic to technology product sales and marketing - if it is a logic at all. I believe it is borderline insane and very risky. But there may be a good reason to take that risk.

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